Reborn for a generation that refuses to play by the rules. Welcome to a new era.
Impossible Is Nothing.
adidas designs for and with athletes of all kinds. Creators, who love to change the game. Challenge conventions. Break the rules and define new ones. Then break them again. We supply teams and individuals with athletic clothing pre-match. To stay focussed. We design sports apparel that get you to the finish line. To win the match. We support women, with bras and tights made for purpose. From low to high support. Maximum comfort. We design, innovate and itterate. Testing new technologies in action. On the pitch, the tracks, the court, the pool. Retro workout clothes inspire new streetwear essentials. Like NMD, Ozweego and our Firebird tracksuits. Classic sports models are brought back to life. Like Stan Smith. And Superstar. Now seen on the streets and the stages.
Through our collections we blur the borders between high fashion and high performance. Like our adidas by Stella McCartney athletic clothing collection – designed to look the part inside and outside of the gym. Or some of our adidas Originals lifestyle pieces, that can be worn as sportswear too. Our lives are constantly changing. Becoming more and more versatile. And adidas designs with that in mind.
